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The Importance of High-Quality Link Building Techniques

Link Building is the heart of any site design improvement battle. Without it, no measure of on location enhancement will bring about achievement. You totally require fantastic links, and huge numbers of them, to accomplish coveted rankings. Nonetheless, there is regularly excessively an incredible a qualification between on location and off-site advancement. The previous is considered enhancing title, header, and Meta labels, and deliberately incorporating focused on key phrases in prime regions of the body. Off-website is envisioned as being completely, as the name proposes, off your webpage – link building on independent outer websites, article pages, and discussions. The incongruity is that on location and off-webpage improvement are closer than most individuals envision, as it is the substance of your site which ought to be conveying the majority of your links.

 

As quickly as five years prior, it was conceivable to rank extremely well for very aggressive expressions with essentially no superb links. Sufficiently submitting articles and website remarks with your connection was sufficient to secure the rankings you needed, as long as you were utilizing the correct grapple content for your link building. Presently, Google’s calculation has gotten to be uniquely more complex, and it will take a considerable measure more than straightforward links to get comes about these days. Truth be told, having a connection profile embodied excessively exceedingly of low-quality link building can really harm you. Google needs to see other individuals willfully connecting to you, not a profile made just of independent backlinks.

 

It bodes well that better links, gained from non-independent sources, would be more profitable. All things considered, rankings are at last focused around votes, and another person voting in favor of you is worth a considerable measure more than you voting in favor of yourself. That is the reason pulling in the consideration of bloggers, columnists, and even the regular open is so imperative. They will provide for you the links you require regularly, and will this be simpler for you, as well as the links will have such a great deal more esteem.

 

So how improve you draw in these link building? Content! That is the thing that the web is, and the individuals who produce the best substance get the most links and best rankings. Contemplate the last time you read something truly cool or applicable. You presumably imparted it through Facebook or Twitter. While the accurate rankings commitment of social networking posts are easily proven wrong, it is for the most part concurred that having critical buzz around your brand can enhance rankings, particularly if that buzz is originating from remarkable individuals in your industry.

 

Link Building is a standout amongst the most essential parts of SEO and its practically dependably the most difficult piece of creating a SEO procedure for your site.

 

What destinations connection to your site and how they connection to you are the way Google and the other web indexes choose where your website will rank for aggressive pursuit questions. Web indexes perspective links from different sites as fair-minded (or in any event less inclined), outsider votes. Yippee! Furthermore Bing have a tendency to put more weight on page duplicate than Google does, links are among the top positioning criteria for the majority of the significant web indexes.

 

No two third party link building are ever the same – they rely on upon the site, the business and people in general identity of the organization. The following are three essential systems for third party link building for SEO.

 

Quality Content 

Make certain that you are making substance or plans in a blog that vital individuals can relate to and would likely connection to. Take advantage of your own pages and blog entries by making substance on a predictable premise to fabricate interfaces inside (by joining from blog entries to your own particular site substance), and commonly pull in links to your substance.

 

Link Exchange and Inter-linking

Appeal connection trades with sites that are comparative or complimentary to your own. It is better to make honest to goodness business organizations as opposed to simply to exchange joins with whoever is eager. Likewise, on the off chance that you have numerous destinations, make sure to between connections between them (unless they are totally random).

 

Articles and press releases

Compose articles and press release about your theme and syndicate them for different sites to re-distribute. On the off chance that you submit articles to different destinations and additionally your own particular site, make certain to make novel substance only for the article accommodation locales, or create a more drawn out or diverse adaptation of the article on your site to abstain from battling against double substance issues when others distribute your syndicated articles.

 


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The post The Importance of High-Quality Link Building Techniques appeared first on Blogging Tips.

An Unofficial (But Very Interesting) Facebook Post A/B Test

Illustration of hand with thumb up and down



I have the unusual position of running the social presence of two brands that are similar in many ways: Superpages and DexKnows. And yet, our followers for each brand don’t always respond to the same type of content. I had my thoughts on what sort of content our Facebook followers preferred for each brand, but...continue reading …

The post An Unofficial (But Very Interesting) Facebook Post A/B Test appeared first on Dex Media.

Social Media Mastery: Optimize Your Business LinkedIn

Profile optimization is back (with a new title!) and better than ever. Previously we’ve covered how to get the most out of your personal LinkedIn account, as well as a business Twitter account. This time we’ll be covering how to create a polished company LinkedIn page. So let’s get started!

  1. Summary

Write a killer summary that’s not too long or too short. 200 words is probably your max. Make what you do or the products/services you offer clear, but don’t drone on about the details.

Good example: Adobe. Their summary is creative and engaging while also succinctly describing what it is they do and offer.

linkedin-adobe-full-profile

  1. Keywords

LinkedIn pages are great for SEO – they’re credible links that will always turn up high in Google searches. Make sure your company’s page is rich with the kinds of keywords you want to be found for. Put them in your summary, but make certain they turn up in your specialties. That will tell readers of your page, as well as Google, what you’re all about.

  1. Branding

Company pages have header images. Make good use of yours. You have two options: a unique, LinkedIn-only image, or the same cover photo from your other social media profiles. There are pros and cons to both approaches. A LinkedIn-only image shows you’re catering to your specific LinkedIn audience – but you lose some branding consistency. The same cover photo from your Facebook and Twitter pages will make you instantly recognizable to visitors – but will likely come across as boring and unoriginal.

Whichever option you choose, make sure that your visuals are stylistically consistent and recognizably “you”. Your company’s logo image (the small box above the header) should be exactly the same across all social media platforms.

  1. Content

You will want your content feed – that is, your Updates – to be relevant, fresh, unique, and well-managed. A larger company should dedicate a full time management team to heading up a LinkedIn page, so that updates can be added 1-3 times a day. Smaller companies don’t need to micromanage quite so much, but you’re still going to want to average 4-6 updates a week depending on what your schedule permits. A page owner can make other employees administrators, so don’t be afraid to delegate tasks if it means the page will be kept fresh.

So what exactly defines quality content? Variety. Add to your own updates with shares from your employees or industry Influencers. Supplement with third-party pieces of content like blog posts, articles, videos, or anything you think will be of value to your LinkedIn audience. Sharing content created by others will show that your company has its finger on the pulse of your industry and is willing to share insight from other minds.

Be careful not to simply regurgitate the exact same updates from other platforms. A significant portion of the content you post should be LinkedIn-specific.

linkedin-mashable-updates-feed

  1. Responsiveness

Make sure to engage with users on your content stream. If you have great content, people will want to comment on and share it. Respond to them! Make sure no question goes unanswered. If your followers have great content of their own, don’t be afraid to share it. You’ll enrich your content stream and win some serious loyalty.

  1. Analytics

Company page owners have access to LinkedIn’s analytics, and you should be using this data to constantly refine your approach. You can get information on engagement rates, demographics, and how you compare to other companies. Measure which of your posts do well, and which don’t – and tailor your content strategy accordingly. This information is invaluable, so don’t ignore it!

linkedin-engagement-data

  1. Targeting

You can further tailor updates to your audience by using LinkedIn’s Targeted Updates feature. You can segment audiences based on their location, their function, and even their seniority. It’s a powerful tool for making sure your messages are relevant to the people reading them. However, there are some caveats to its use, so be sure to learn more about it.

  1. Showcase Pages

Savvy company owners can make use of Showcase pages to create dedicated landing pages for key services or company initiatives. Showcase pages are not for short term advertising campaigns; they’re meant to be long-term hubs for core services, products, or aspects of your company.

Good example: Microsoft. Their top Showcase page is for Microsoft Office – meaning that users who only want updates about that product can follow that Showcase page alone, and not clutter their feed with other Microsoft news they don’t need.

linkedin-microsoft-showcase-page

  1. Careers

This option is not for everyone, as it’s the only one on the list so far that isn’t free. But if you have the money and the need, you can pay to get a second tab on your company’s page – Careers. Enabling this tab can be a valuable way to reel in the new talent you might be looking for, as well as boost your company in search results. However, if you’re not actively seeking talent from all over, it might not be worth your while to pay the fee.

  1. Followers

Your followers will be crucial to the success of your page, and one of the easiest ways to get followers is to get your employees to engage. Encourage all employees who have LinkedIn profiles to list your company as their employer – they’ll automatically be listed in a sidebar on your page. If employees are engaging in and sharing your updates, then all of their connections are more likely to see your content, creating a snowball effect of great exposure. Just make sure to vet that employee list every so often to ensure you don’t have anyone there who is falsely claiming you as an employer.

Two other good ways to build your follower base is to share. Tell employees to put your company’s LinkedIn page in their email signatures, and embed LinkedIn’s Follow button somewhere on your site – preferably on your homepage. You can find that code here.

Want more? LinkedIn is here to help. They’ve got a whole page dedicated to company page best practices, including a helpful slideshow about which companies had the best pages in 2013. If you learn by example, this is where you need to go. Even if you don’t, check it out to learn how the best set up their pages!

linkedin-best-practices-slideshow

The post Social Media Mastery: Optimize Your Business LinkedIn appeared first on Digital Marketing Blog.

The Insanely Simple Technique to Build Relationship with Your Audience

So you want to make more money from your blog.

You think that the only thing you need to be doing is to get traffic. Period.

Maybe getting traffic will increase your income, but it’s not the only way and most of the traffic is useless, if they’re not targeted for the right audience.

Getting traffic  is a lot of hard work, I’m with you on this point, that’s why you should get the most of every visitor you get.

Yes, you understood me right. You should build your email list.

But building an email list is one thing and getting people to buy from you is another thing.

The difference between those who buy and those who don’t is that they know, like and trust you.

And the key to make your subscribers know, like and trust you is to…

… build relationship with them. Yes, seriously, you should build relationship with your audience.

Building Relationship with your audience had been a topic that I discussed in many posts here.

But in today’s post, I share with you the insanely simple technique you need to build relationship with your audience. It’s actually used offline also to get people to buy, so keep reading.

But first, make sure to check the previous posts in this series to know more about building relationship with your audience.

 

The Insanely Simple Technique to Build Relationship with Your Audience is…

to share your story and connect with them emotionally.

According to Jeff Goins:

Story is where we came from. Story is where we’re going. Story is what connects us and binds us to each other.

It is in the story of God and mankind — amongst love and fear and failure — that we make meaning of our lives.

Story is what defines us and sets us apart. It’s what allows us to connect with each another — to truly know andbe known.

Story is powerful.

Yes, it’s that powerful. It’s the best marketing in the latest years.

Big brands are willing to pay thousands of dollars for story tellers just to craft the story right, because they know it works. It’s what makes big brands memorable in our minds.

Jon Morrow did it and created the most popular post on Problogger and Copyblogger

By emotionally connecting with his audience and sharing his story, he was able to reach his audience’s heart and create the most popular post on the 2 biggest blogs about blogging, problogger and copyblogger.

He did it again on his blogs and got his blog a big boost when it was just starting.

You could check the 3 posts:

You need to share your story

Everyone has a story to tell. You need to share it. It’s what connects you with your audience.

It’s what helps you get more visitors to your blog and more buyers to your products or services.

Tell me below in the comments the short version of your story.

 


Copyright © 2014 Blogging Tips. This Feed is for personal non-commercial use only. If you are not reading this material in your news aggregator, the site you are looking at is guilty of copyright infringement. Please contact us so we can take legal action immediately.

The post The Insanely Simple Technique to Build Relationship with Your Audience appeared first on Blogging Tips.

How to Build Brand Awareness for Your Business Online [Infographic]

How to Build Brand Awareness for Your Business Online [Infographic]



When it comes to marketing your business online, there are a lot of options to choose from. Naturally, you might be wondering where you should put your  efforts or what channels you should be choosing to see the best results, right? There is no easy answer to that, and honestly it varies from business to business. However the...continue reading …

The post How to Build Brand Awareness for Your Business Online [Infographic] appeared first on Dex Media.

Client Infographic: BookPal

Did you know that 44% North American workers would label themselves as ‘unsatisfied’ in the workplace? Check out BookPal‘s new Infographic that goes over multiple solutions to creating a happier work environment that also encourages improved employee performance.

bookpal-infographic

To learn more about how to improve your workplace environment, check out the entire Infographic!

The post Client Infographic: BookPal appeared first on Digital Marketing Blog.

Podcasts and Copyrights

Podcasting has a very low barrier to entry; all you need is audio recording software and a means of creating an RSS feed, be it through software or manual work. As a result, just about anyone can podcast, and the quality of podcasts is therefore highly variable; there are professional podcasts that rival professional broadcasts in quality, and there are amateur podcasts that can not even be heard clearly. For this reason, copyright infringement leeches, often unwittingly, into a number of podcasts. To produce a successful podcast, it is important to understand and respect Western copyright laws. To help ensure that these things are done, we have compiled some information about podcasts, music, and copyright law.

Podcasts and Copyrights

Making Money through Affiliate Marketing

Affiliate marketing is a field through which you can easily make money online and this can helpful to you if you have good capability in marketing the products in a better manner. You are paid if there is a visitor or customer in the site through your marketing process. The affiliate marketing industry comprises of mainly four players which are merchant, that is the retailer or the brand, The network which provides opportunities for affiliates and pay them, affiliate who does the promotion of the goods or services provided by the network and at the end of the chain you can find the customer. The market has become so large and got complicated with more players like affiliate management agencies as well as specialized third party vendors and the super affiliates.

The Best Affiliate Programs in the Market

If you are a beginner to the world of affiliate marketing, you may have the fear of working with the scams and losing your money, time and effort. There are many affiliate programs available in the market that are easy to start with and ensures a good amount as income to you.

Empower Network

This is a platform that is purely educational and has viral blogging as its prime strategy. This company pays the affiliates for selling the training products on internet marketing. The major specialty of this affiliate marketing program is that the affiliate receives 100 percentage of the commission out of the training product sold by him. This method of online earning can really bring lot of profit to the affiliates if they understand about the market in a proper manner.

Commission junction

This is another kind of affiliate program that is suitable for the beginners in making a good amount of commission. Commission junction can be considered as a marketplace where numerous companies meet with their affiliate programs. You just need to be a member of commission junction, then you can easily apply for any of the affiliate program that you are interested in from the various companies available.

Amazon Associates

Amazon also offers affiliate program which is not much complicated and is easier for the fresher to start with. As Amazon is there as the brand behind, you can easily make the product sold in the market. This is the kind of website that can be of greater help for you in earning a good amount of income.

Scams in Affiliate Marketing Field

There are various scams in the affiliate marketing field that can make you lose your money, time as well as your effort. There are certain techniques available that can be made used for the purpose of identifying the scams from the genuine ones. There is much amount of difficulty in being successful in the affiliate marketing and so check properly whether you are with the genuine people. There is no means of earning through affiliate programming, other than commissions after selling the products. If some programs offer you with some amazing amount of income, then you can stay away from it.


Copyright © 2014 Blogging Tips. This Feed is for personal non-commercial use only. If you are not reading this material in your news aggregator, the site you are looking at is guilty of copyright infringement. Please contact us so we can take legal action immediately.

The post Making Money through Affiliate Marketing appeared first on Blogging Tips.

A Smorgasbord of Social Media: 7/25/14

Welcome back for another weekly roundup of all things social media! Today we’re honing in on all things Facebook. They have some great news and updates that we want to be sure to break down for you!

 

Saved By The…Facebook (Sort Of)!

In today’s day and age there’s so much going on around us. Staying on top of our favorite music and movies is a big task. Not to mention we’re also expected to remember all of our friends’ birthdays!

Fortunately, Facebook has swooped in and make life a little bit easier for our brains. The new Save feature keeps track of just about anything we’ve had to remember in life.  According to Facebook’s blog in which they released information on the update, “You can save items like links, places, movies, TV and music.”

introducingsave

But how helpful is this, really? We already have iCal, the reminder app, Evernote, and other great productivity apps. Additionally, these apps are easily accessible and typically already built into our computers and smartphones. So, this saving feature doesn’t seem like a necessary change to Facebook. The only real benefit to this is that saved items will show up in your news feed. Correction, it will sometimes show up in your news feed at the apparent discretion of Facebook. Thanks, Facebook?

 

Facebook Leads The Social Media Herd

Facebook continues to dominate the social media industry, still leading in social logins and driving referral traffic.

While their new saving feature may not be of the most benefit, Facebook has definitely come through in another way. If you make a new username and password that you end up forgetting, Facebook actually saves the day with social logins – and it shows.

FBloginbutton

Specifically, some data from Gigya shows that Facebook accounts for 55% of social logins, with Google+ tailing them at 27%. So it makes sense that Facebook is the “king of social media referral traffic.” Shareaholic notes that Facebook showed a 10.09% increase in referrals between March and June while everyone else was in the negative.

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A bit ironic how Facebook is leading the pack by being the Internet’s #1 middle man.

Wall Street Called And Facebook Answered!

After Wall Street’s quarterly financial call, Facebook came away with $2.9 billion in revenue!sheryl-sandberg How did they do it? Metrics, of course! Sheryl Sandberg points out some success metrics for us to lean into, if you will.

First, Facebook increased their active advertisers from a mere one million to a million and a half. They also reaped many benefits from all the kicking and screaming of the recent World Cup games. One could argue that McDonald’s owes Sandberg and company after the success of their FryFutbol promotion. Three billion – that’s the number of interactions generated from only 350 million people taking part in the campaign.

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In fact, the majority of Facebook’s reported revenue comes from advertising. Beneath all the fluff of Buying and Saving buttons on Facebook, the king of referral traffic has firmly established its foundation in social advertising. While other sites like Twitter are attempting to close that revenue gap, it’s clear that Facebook is sitting back on its laurels and enjoying little things in life. Specifically, buttons. Lots of buttons.

 

Viral Video Of The Week

All hail the return of the King! By now you surely have heard all the buzz about LeBron James announcing that he will be taking his talents up north to Cleveland.

It seems like it was just yesterday that all of Northeast Ohio was torching the jersey of their beloved savior. Even more entertaining than the absurdity of the whole fiasco is a recent video brought to us by ESPN. Watch the hilarious and unbelievably on-point reading of LeBron James’ letter discussing his return. Oh, did we mention that it’s Frank Caliendo reading this as Morgan Freeman? You’ll be glad you watched this!

Viral-video-lebron

Thanks for reading A Smorgasbord of Social Media – your weekly roundup of all things social. Check back each Friday for a fresh batch of updates. As always, feel free to share your opinions by tweeting us @Wpromote!

The post A Smorgasbord of Social Media: 7/25/14 appeared first on Digital Marketing Blog.

Social Media Feeds into Munchausen by Proxy

Experts say the case of a mother accused of poisoning her 5-year-old son to death with salt appears be an example of how social media feeds into Munchausen by proxy, a disorder in which caretakers purposely harm children and then bask in the attention and sympathy.

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